Overview
With 10 years of international work together with 15 years of creative experience I offer a unique understanding of how culture can affect a brand. Creating work that can be delivered across country boarders and in multiple languages ensures that great ideas created in one location can be used in many.
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Freelance Creative - 2009 Current
CBS Interactive | Electronic Arts | G2 Direct & Digital | Luxus
Freelance Creative Director / Art Director
Advertising concepts, direct mail brochures, online advertising, email campaigns and print materials.
Clients: Adobe, CBS Brands, Cunard, Electronic Arts, Nokia
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Carat
VP / Group Creative Director
2008
• Leadership Team Member
• Lead San Francisco creative team of 16
• Rebuilt client relationship with Adidas
Recruited to lead the San Francisco office - 25 full time creative staff. I served on the leadership team tasked with managing client accounts in challenging circumstances. The office produced its first TV commercial for Seagate together with print and online for our client roster. |
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Razorfish
Associate Creative Director
2007 - 2008
• Creative leadership team
• Online Advertising Process Leader
• Shutterfly concept, art direction and design
Contributing on multiple levels to the creative department; illustrating web banners, presenting to clients, leading and directing teams. Invited to give input to the creative leadership team I was assigned the role of Online Advertising Process Leader. |
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Clemenger BBDO
Senior Art Director
2006 - 2007
• Mercedes – Award Winning Microsite
• Video Ad concept and direction.
• Online Game management
Art director for the award winning Mercedes C-Class website. Oversaw the implementation of an online game for Carlton Draught that involved both internal and external management. |
Selected clients:
Adidas, Revlon, Seagate. |
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Selected clients:
Del Webb, Intel, Microsoft, Shutterfly. |
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Selected clients:
Advance (Dog Food), Carlton Draught Beverages, Dine (Cat Food), , HBA Health Insurance, MARS, Mercedes, National Australia Bank, RACV Insurance, Renault.
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Cummins & Partners ( now SapientNitro )
Senior Art Director
2006
• Lead Digital Creative
• Successful Virgin Atlantic pitch online materials
• Represented US interests in Global pitch direction
Leading the digital team with an award winning Advertising Agency. I created and directed online advertising, video shoots and websites. Providing direction to the studio staff in the creation of web and flash projects.
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Philips Design, Philips Electronics
Interaction Art Director
2004- 2005
• Represented Asia Pacific at Next Simplicity
• Prototping onscreen display for TV/DVD
• Design for remote controls
One of only 2 people from Asia Pacific selected to take part in the special project that Philips undertakes once every 10 years. As part of Next Simplicity, we were tasked with looking to the future of consumer electronics and designing what it should look like.
Projects were in Taiwan, The Netherlands and Singapore covering onscreen interfaces for TV, DVD players and RC (Remote Control) interfaces.
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Bluewave
Creative Director
2001 - 2004
• ABN Amro Global account design direction
• Launch of Credit Suisse Private Banking Singapore
• Levi's® Australia & New Zealand website designs
Leading a small agency team but working on large client accounts including Levi’s, Credit Suisse and Citibank. Delivering work that includes websites, cd-rom, flash guided-tours, managing media launches and brand development.
Key project: The launch of the Credit Suisse Global Private Banking office in Singapore that involved media from Europe and Asia for the presentation by the global, regional and local leaders. We created the presentation and managed the presentation of the video presentation.
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Selected clients:
Dulux, Holden, Virgin Atlantic, Virgin Blue.
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Selected clients:
Acer, Philips Electronics |
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Selected clients:
ABN Amro, Biotherm, Credit Suisse, Levi’s, L’Oreal, Maybelline, SK-II, Starhub.
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Outside the office
2010
Escape from Alcatraz Triathlon
Auburn Triathlon - World's Toughest Half 70.3
San Francisco Half Marathon - 1st Half
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2009
Ironman 70.3 California
Escape from Alcatraz Triathlon
Ironman Vineman 70.3
Nike Women's Marathon
North Face Endurance Challenge 50k Run
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