Experience is Everything℠
I believe that it's vital to make the most of every experience, making it a functional experience that combines action and magic, delight and progress. All this amounts to nothing without meaning. Brands are seeking to create meaningful relationships with customers and customers are adding new experiences to their world daily. Being at the center of this is vital to survive and cruital to thrive. |
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Cibo | Code & Theory | Razorfish
Freelance Creative Director / Art Director
2011 - current
• iPad design
• iPhone design
• Pitch concepts
Working with direct clients and creative agencies to craft advertising and design solutions including design and interaction for tablet and mobile devices. Planning, scoping and review of web and application projects. |
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SALT Branding
Digital Creative Director
2010 - 2011
• Digital Lead
• Print Ad Design & Direction
• Design presentation
Leading creative efforts on video, web and print projects. Managing external resources for the production of video / audio projects. Designing, concepting and directing various web projects. |
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CBS | G2 | Luxus | Publicis Modem
Freelance Creative Director / Art Director
2009 - 2010
• Nokia intergrated campaign
• Online advertising concept & design.
• Direct mail brochure design
Creative solutions for print and digital campaigns. Conceptual ideas that seek to provide business advantage, fast turn around of design and ideas with the ability to justify design directions and explain clearly the benefit of design choices. |
Selected clients: BestBuy, Seagate, The Weinstein Company |
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Selected clients: Acuity Brands, Milliken, Pearson. |
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Selected clients:
2 & A Half Men, Adobe, Bertolli, Blackberry, Bnet, CBS Sports, Codemasters, Cunard, Edward Jones, Electronic Arts, Energizer, Fast & Furious, Gamespot, Harpers Island, HP, Intel, McDonalds, Nokia, Spalding, Sprint, Subway, Velvet Assisan, Verizon, Visa, Wendys.
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Carat
VP / Group Creative Director
2008
• Leadership Team Member
• Lead San Francisco creative team of 16
• Rebuilt client relationship with Adidas
Recruited to lead the San Francisco office - 16 full time creative staff. I served on the leadership team tasked with managing client accounts in challenging circumstances. The office produced its first TV commercial for Seagate together with print and online for our client roster. |
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Razorfish
Associate Creative Director
2007 - 2008
• Creative leadership team
• Online Advertising Process Leader
• Shutterfly concept, art direction and design
Contributing on multiple levels to the creative department; illustrating web banners, presenting to clients, leading and directing teams. Invited to give input to the creative leadership team I was assigned the role of Online Advertising Process Leader. |
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Clemenger BBDO
Senior Art Director
2006 - 2007
• Mercedes – Award Winning Microsite
• Video Ad concept and direction.
• Online Game management
Art director for the award winning Mercedes C-Class website. Oversaw the implementation of an online game for Carlton Draught that involved both internal and external management. |
Selected clients: Adidas, Revlon, Seagate. |
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Selected clients: Del Webb, Intel, Microsoft, Shutterfly. |
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Selected clients: Advance (Dog Food), Carlton Draught Beverages, Dine (Cat Food), , HBA Health Insurance, MARS, Mercedes, National Australia Bank, RACV Insurance, Renault.
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Cummins & Partners ( now SapientNitro )
Senior Art Director
2006
• Lead Digital Creative
• Successful Virgin Atlantic pitch online materials
• Represented US interests in Global pitch direction
Leading the digital team with an award winning Advertising Agency. I created and directed online advertising, video shoots and websites. Providing direction to the studio staff in the creation of web and flash projects.
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Philips Design, Philips Electronics
Interaction Art Director
2004- 2005
• Represented Asia Pacific at Next Simplicity
• Prototping onscreen display for TV/DVD
• Design for remote controls
One of only 2 people from Asia Pacific selected to take part in the special project that Philips undertakes once every 10 years. As part of Next Simplicity, we were tasked with looking to the future of consumer electronics and designing what it should look like.
Projects were in Taiwan, The Netherlands and Singapore covering onscreen interfaces for TV, DVD players and RC (Remote Control) interfaces.
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Bluewave
Creative Director
2001 - 2004
• ABN Amro Global account design direction
• Launch of Credit Suisse Private Banking Singapore
• Levi's® Australia & New Zealand website designs
Leading a small agency team but working on large client accounts including Levi’s, Credit Suisse and Citibank. Delivering work that includes websites, cd-rom, flash guided-tours, managing media launches and brand development.
Key project: The launch of the Credit Suisse Global Private Banking office in Singapore that involved media from Europe and Asia for the presentation by the global, regional and local leaders. We created the presentation and managed the presentation of the video presentation.
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Selected clients: Dulux, Holden, Virgin Atlantic, Virgin Blue.
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Selected clients: Acer, Philips Electronics |
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Selected clients: ABN Amro, Biotherm, Credit Suisse, Levi’s, L’Oreal, Maybelline, SK-II, Starhub.
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Software

Adobe Creative Suite 5 - advertising, animation, audio, design, flash animation, icons, illustration, interaction, logos, motion, prototypes, visual effects. |
Creative
Photoshop - Expert, 19 years
Illustrator - Expert, 19 years
After Effects - Advanced, 8 years
InDesign - Advanced, 4 years
QuarkXPress - Advanced, 5 years
Flash - Intermediate
Premiere - Intermediate, 4 years
Soundedit - Intermediate, 4 years
Fontographer - Beginner, 2 years
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Technical
HTML - Intermediate, 10 years
CSS - Beginner, 4 years
Director - Advanced, 6 years
Flash - Intermediate
ActionScript 2, 10 years
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References
Brad Bevill
Managing Director
Luxus Inc.
Ross created an idea for Nokia that was clear, simple and to the point that would enable the communication of the Nokia offering in email, chat and social media. This single idea resulted in 6 months work creating print ads, outdoor, online, retail and brochures. |
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David Schafer
Group Creative Director/West
G2 direct & digital
Ross worked with G2 as a conceptial Art Director on Adobe email projects, Cunard direct mail brochures and web elements for Electronic Arts. He has always strived to push the boundries of what is posible and was able to present ideas that were fresh and innovative while being aware of branding guidelines. |
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Ward Evans
Associate Creative Director
Publicis Modem
“Ross is living proof that creative talent and likability aren't mutually exclusive. Having worked with him at two agencies on various accounts, I have found he is one of those rare people who can stay cool when things are going 100mph...toward a cliff...in a hurricane. Ross has also managed to keep his sense of excitement over great ideas. His passion for great creative work is rivaled only by his passion for things made from titanium and carbon fiber.
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Relationship Brad managed Ross at Luxus. |
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Relationship David managed Ross at G2 direct & digital. |
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Relationship Ward was hired by Ross at Carat and worked together at Razorfish.
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