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Mercedes M-Class
Clemenger BBDO
View the Work
Depicting the open road freedom that a safe Mercedes offers.
Role: concept & art direction
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Shutterfly
Razorfish
View the Work
Online campaign designed to bring the Shutterfly products to life in a charming manner.
Role: concept, illustration, presentation and art direction
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Renault
Clemenger BBDO
Relaunch of the Renault Scenic utilizing balloons as a fun device to do double the work by showing key features of the Scenic.
Role: concept & art direction
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National Australia Bank
Clemenger BBDO
View the Work
Superannuation is changing so take advantage before the changes.
Role: art direction
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HBA
Clemenger BBDO
View the Work
Takeover online ad, designed for the front page of news sites.
Role: concept and art direction
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National Australia Bank
Clemenger BBDO
View the Work
Living life at a great rate demands a great credit card.
Role: concept, design, art direction and final flash.
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Nokia
TV Storyboard (Ad School 2007)
Task : 1 week to produce a TVC storyboard and a print ad.
Concept: How bright will your day be.
TV
How to bring the idea to life? Using a single camera moving through situations where we are shown the reactions of people as we encounter them. After passing through amazing environments like a nightclub, a pumping pool party, a street drag and finally a garden bbq; we reveal the reason for the reactions. It's the brightest phone ever!
The key feature that would make this phone stand out was the screen, how bright it was, leading to the idea of "how bright will your day be?"
The voice over at the end of the ad would say "The Nokia X999's screen has millions of colours ensuring true to life detail is captured, be brighter with Nokia."
Print
The print ad was a series of images of people reacting to the phones brightness. The image captured the reaction but only showed the phone in the bottom of the ad with name, url and model number.
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Quit Victoria
Print Ads (Ad School 2007)
Targeting smoking parents that have children.
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