Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

David Ogilvy. The father of modern advertising

Intel Social Quiz

concept • design • illustration • direction

Fun is great for social engagement, this ‘find-your-style’ quiz was full of fun animations that led users to their Ultrabook Style. This was seeded with bloggers to broaden the reach of this message. 

Work: Games

AcuityBrands. Print

Our client suddenly realized they had bookings in magazines and didn’t have an ad ready. With a 2-day turn around I created 2 versions for use to promote their stand at LIGHTFAIR International. 

Mercedes C-Class

An incredible campaign that resulted in $23 million in sales within 10 days. So successful that the site and all advertising had to be taken down due to all stock of the $60k cars being sold. 

Work: Mercedes

Microsoft

Telling a connected story – Vista + Live + Mobile enables a seamless and connected day. I worked on the stories and the illustrations.

Work: Microsoft

Mercedes. Takeover

Showcasing the fluid driving potential of the C-Class. Takeover banner for major news websites.

Velocity. Virgin 

Banner advertising. Fast ideas that grab attention.