Copywriting

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Copywriting is written content conveyed through online media and print materials. Copy is content primarily used for the purpose of advertising or marketing. This type of written material is often used to persuade a person or group as well as to raise brand awareness. The ultimate goal of copy is to get the reader to take a particular action. The goal for a copywriter is to create remarkable content that the reader finds valuable and makes them want to take the recommended action.^[1]