Everything is designed, just not always by a designer.
Design covers color, layout, typography, kerning, details, use, business, customers, users, brand, aesthetics, fashion, trends, needs and much more. It’s an ever swirling mix of different forces that a designer needs to listen to, absorb and then act against and with. The designer is in the business of making choices, this font or that, this style or that.
WHOOPS! the site crashed. I’m busy loading content back up but it could take another day to finish it. I’m working on it.
Website flow and illustrations, created as part of the Vista rollout. Explaining how it was connecting and simplifying.
With the launch of a new logo, I worked on the Inspiration website. Designed as a tool to surface different textures and details that could serve as a designers inspiration.