Senior Director

Product Management / Product Design
2019 Feb – 2024 Apr

Products for B2B / B2G markets. Product value through systems improvement. I hold a leadership role managing the Product Design Group, overseeing operations across Europe, Asia, and America.The team focuses on delivering: User Interface, Usability, Out-of-box experiences, Hardware, and strategic customer outreach. Forward thinking of how / why AI can be weaved into products in meaningful ways.

Simplot Australia
Digital Director

Digital Products
2017 Aug – 2018 Dec

At Simplot, I spearheaded the creative design of key digital transformation projects; in-person sales materials on mobile tablets, and food nutritional details – a “source of truth” project to ensure strict honesty in product was possible– both projects require significant collaboration with internal departments including costing allocation.

Digital Director

Product Design
2015 Jan – 2017 Aug

Leading projects for web and mobile: involving design & application regulations, service perception, accessibility, and product and service purchase experiences.

Publicis Sapient
Creative Director

Customer Experiences
2013 Jul – 2014 Dec

Onsite with Sony, leading User Experience for the Sony Global Website. Special Projects included addressing and developing sustainable solutions for a product naming system, wireframe system, responsive design modules, and L-to-R and R-to-L layouts. Bonus points for writing headlines that were loved by the Tokyo team.

WSKR / Whiskey McEvoy
Founder & Creative Director

Products & Marketing
2008 Oct – 2013 Jun

Campaigns and Games for agencies and direct clients: Organic, R/GA, Edelman, CBSi, Intel, Adobe, PayPal, Milliken, and Nokia.

Brian Beaver
Senior VP of Design at Turo

…(Ross) proved himself quickly as a trusted collaborator, skilled creative and capable team leader.


“My team had the good fortune to enlist Ross’ help on the Sony Global Web transformation project—where he proved himself quickly as a trusted collaborator, skilled creative and capable team leader. His experience and flexibility allowed him to fluidly move between strategic thinking and tactical ‘get-it-done’ moments, while always finding opportunities to raise the bar, or propose new thinking and ideas. He dealt well with ambiguity, always keeping a cool head and steady focus on achieving goals. I’d happily ask Ross to be a part of my team again.”

Trang Truong
Director of Engineering at OPSWAT

…he understands the product clearly before giving any suggestion(s)…


“I had a great time and opportunity to learn about UI/UX knowledge while working with Ross for couple years. He never stops thinking about making a product better users experience. He put attention to details to make sure users won’t get confusing while using a product. He tried to ask questions about products to make sure he understands the product clearly before giving any suggestion or proposing mockups. He also looks over all products for consistency in designs. Not only that, but he also always finds a way to make fun out of every situation.”

Bill Zhao
Senior Director of Engineering at OPSWAT

…(Ross’s) ability to foresee and address potential usability issues is unmatched…


“Ross stands out as an exceptional designer, with whom I’ve had the pleasure of collaborating. His keen aesthetic sense is evident in every project, where he consistently delivers designs that not only look stunning but also resonate deeply with users, showcasing his empathy for user experience. Ross’ ability to foresee and address potential usability issues is unmatched, ensuring that our products are not only visually appealing but also highly functional. His work invariably carries a ‘wow’ factor, capturing attention and admiration at tradeshows and conferences. Beyond his design prowess, Ross’s collaborative spirit and leadership makes him a valuable asset in cross-functional teams, working seamlessly with product management and engineering to bring cohesive and impactful products to life.”