I am passionate about understanding how to make greater returns, embracing the new, and building highly functional teams. 

Currently, I am enhancing my strategic acumen through the Chief Product Officer program at MIT.

This course is enriching my perspective on product management and development, providing me with advanced tools and methodologies to drive stronger financial decisions and more efficient product delivery. These new skills and insights are preparing me to lead product strategy and innovation with even greater impact.

I have embrace the chance to work and live in Australia, Singapore, and the USA, and traveling extensively for work to places including London, Taipei, Hong Kong, Indonesia, and the Netherlands. My career began in graphic design, where I pushed what was possible before expanding to interactive design of websites, CD-ROMs, touchscreen kiosks, and print materials. For 6 years in Singapore, as a Creative Director at both agency and in-house teams, I honed my skills crafting innovative solutions for Levi’s, Credit Suisse, and Philips Electronics. My passion for interface was deepened at Philips Design, where I was instrumental in crafting interfaces for consumer electronics like TVs, sound systems, and remote controls.

Returning to Australia, I joined Clemenger BBDO a leader in the advertising industry where I embraced the power of ‘the Idea’ and created compelling campaigns for clients: Mercedes where the campaign sold $23 million of cars in 10 days, National Australia Bank, MARS, and Renault.

Joining Simplot Foods in 2018, a company with 16 supermarket brands, I spearheaded numerous digital transformation projects. These included reimaging what a sales tool can be by moving to digital – creating the path for an iPad sales tools, re-platforming a recipe website with 3,000 recipes, and elevating their social media marketing strategies.

Back to the USA in 2019 and joined OPSWAT – a leading cybersecurity firm. I led the design team across 5 global locations: Romania, Hungary, Vietnam, Tampa, and San Francisco. My experience included the launch of four brand new products, rebranding companies that were acquired, and over 200 product releases across a portfolio of 20+ products. 

Client List

Automotive
Holden
Mercedes
Renault

 

Cosmetics
Biotherm
L’Oreal
Maybelline
Revlon
SK-II

 

Entertainment
Codemasters
Disney Aulani
Electronic Arts
Fox Kids
Gamespot

Finance & Banking
Credit Suisse
Citibank
NAB

 

FMCG

Birds Eye
Carlsberg
Chicken Tonight
Edgell
Hungry Jacks
John West
Lean Cuisine
Leggo’s
Levi’s
McDonalds
Quaker
Wendys

Health
Ansell Condoms
Ansell Medical
Austin Hospital/CWRC
HBA

 

Technology

Adobe
Cisco
Denon
Intel – Advertising
Intel – Games
Intel – Social
Microsoft – Remotes
Microsoft – Marketing
Nokia
OPSWAT
Philips
Sony

Sports
Adidas Basketball
Adidas Golf
National Fitness Court
Routa Athletik

 

Telecoms

Sprint
Telstra
Verizon

 

Other

Cunard
Milliken
Shutterfly
Victorian Electoral Commission