DESIGN SYSTEMS – PRODUCT NAMING STRUCTURE

Removing barriers to understanding cannot be underestimated.
Sony’s volume of products made it clear that the default names wouldn’t work. We produced a system to both inform and provide differentiation.

WIREFRAMES

Storytelling. Building a product story that has rhythm, reason and flow. 

ULTRA DETAILED WIREFRAME

Connecting the Strategy to the Wireframes through the use of color.

E-COMMERCE INTERGRATIONS

Connecting the digital dots between manufacturing and retail supermarkets.

Integrations with retail partners enable conversations around the planning of product stocking in supermarkets.

ANIMATION STORYBOARD

Visualization to explain function, simplicity and benefits.

COPYWRITING

Use words with intent to inform, describe, entice, explain. This 1 line opened doors to have conversations on copywriting strategy.

RESPONSIVE WEB MODULES

Interactive modules designed to explain complex concepts simply. Modules simplify as they step down devices.

USER JOURNEYS

Guiding user to content in logical ways, always providing a way forward.