Removing barriers to understanding cannot be underestimated. With Sony’s volume of products, it was quickly clear that the default names wouldn’t work. We produced a system to both inform and provide differentiation.
Storytelling. Building a product story that has rhythm, reason and flow.
ULTRA DETAILED WIREFRAME
Connecting the Strategy to the Wireframes through the use of color.
Connecting the digital dots between manufacturing and retail supermarkets.
Integrations with retail partners enable conversations around the planning of product stocking in supermarkets.
Visualization to explain function, simplicity and benefits.
Use words with intent to inform, describe, entice, explain. This 1 line opened doors to have conversations on copywriting strategy.
RESPONSIVE WEB MODULES
Interactive modules designed to explain complex concepts simply. Modules simplify as they step down devices.
Guiding user to content in logical ways, always providing a way forward.