Balancing risk with potential is key to bringing a new brand to market.
Plant-based protein products are growing and this offers exciting potential for Simplot. As research for this project, we visited a range of restaurants to sample products, then returning to the Simplot kitchens to try samples.
Telling a story in 6 seconds. Creating an appetite for food, with brand placement and iconic branding elements.
Pitching the concept, drawing the storyboards, to directing the photoshoots, culinary team and models, to animating the videos.
Supporting marketing campaigns across digital touchpoints.
Corporate triathlon kit design – leveraging Simplot’s well known retail brands to improve knowledge and understand of the company.
Connecting the digital dots between the manufacturer and retail supermarkets.
Integrations with retail partners enable conversations around the planning of product stocking in supermarkets.
Simple access to functional content – 3000+ recipes created with Simplot’s products.
The Culinary Team provides unique insight into the recipes. Custom collections are created around either a brand or an occasion.