“2003 has been a great year for Levi’s® and Bluewave, together we have created Australia and New Zealand’s brand websites. With monthly, weekly and at times daily updates, this has ensured that levis.com.au and levis.co.nz have maintained a leading position within the marketplace.
It’s always exciting to work with Levi’s®, the very nature of the products inspire our designers to excel in producing targeted creative that builds the brand through new launches and exciting competitions. We have had great reactions from the competitions launched during 2003.
Bluewave has enjoyed the working relationship with both Levi’s staff, external suppliers and our internal teams in Singapore and Australia. The level of commitment to the web as an important medium within the marketing mix has proven great returns. Support of the brand is now measurable; both loyalty and user tracking”