The National Fitness Campaign brings free fitness to America. With the first court opening in San Francisco in 2012, I was instrumental in the creation of the building blocks of the program.

iPhone app, outdoor signage, website, promotional materials, design mockups for sponsors

Fitness Courts are now open across America including Henderson, CA. Westfield, IN. Janesville, WI. Avon, OH. McFarland, CA. Okmulgee, OK. Pensacola, FL. With 20 courts open or planned.



To show the product and how it works is far more effective than telling them

When you come up with a better way to present a feature or product, and you sell it to the leadership team. Then they ask you to make it happen. 

So I researched the TV interface, searched the remote (not available yet), found an image of it, created a green screen, found a hand model. Shot the elements, animated the interface and then brought it all together to create content for the website. 


Visual aids for the 7 stations of the Fitness Court. Each with 3 options shown the largest being the easiest.


Free Fitness – Explaining the platform

What it is, how to use it, events, training tools, where and why, and importantly: how to get your own.



The headline that was described as ‘genius’ by the team in Tokyo. This opened the door to a copywriting strategy workshop with the local team in Japan.


Delivering experiences that fit the screen


Planning is essential to delivering

Telling a story one keyframe at a time. This process ensures that we are telling the right story, in a logical flow, with the intent to inform users about function and benefits.