Run the Plastic Cup, first to cross the finish line wins $100,000.
Taking over this project with the concept in place but much to do. I started by meeting the game programming company and establishing a way of working together.
Creating the right level of challenge in the game saw me designing the layout of the track and after it was programmed I could fine tune for just the right level of difficulty.
The resulting game was very well received by both client and public with over 55,000 games played.
Results
57,430 games played
316 hours spent playing
4,449,735 Banner Impressions
28,636 click-thrus
Sales +11% vs. Sept last year ('06)
Sales +6% vs. Sept'07 Budget
The buildup to the race and the background behind the campaign.
about |
advertising |
digital |
identity |
interaction
