Takeover online ad, designed for the front page of news sites.
HBA Got big plans this year?
10 second video for use in lifts / elevators in office buildings.
I created the concept showing the 4 frames to explain the idea. When it was approved I worked with an external agency to create the 3D animation of the snowboarder crashing. Then the flash animation was taken to the studio and put together with the intro and closing, then crunched to fit the format for the small screen.
HBA - Got big plans
As part of the first campaign I created an email that used imagery from the animation.
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