Naming. Packaging. Design
Lead Role. Concepts, storyboards, photography direction, animation, audio.
Racing kit for 50 employees for the Summer Corporate Triathlon. Designed to promote the company while hi-lighting the brands that have most visibility.
Lead Role. Creation of UX materials and Design direction for the redesign of the Global Intranet. Managed stakeholder understanding of the templates that were designed to accommodate a range of needs and content types.
Brand concepts for new range of products to launch to Food Service and then Retail markets.
Added Buy Online buttons to retail websites to enable users to go directly to Supermarket carts with the major retailers. Added to Birds Eye, Edgell, John West, Raguletto. Planned for Lean Cuisine, I&J.
Online Retail Image Project
Online shopping for groceries is very much a “shop-with-eyes” style of engagement. Thus the image is vital in communication of product benefit, size, and variety.
Simply Great Meals
Website containing 3000+ recipes that are created by teh Simplot Culinary team using Simplot retail brand products.
Creative management of the websites launch. Design of banners, navigation and footer.
• Re-design of navigation & footer components for 8 Retail websites.
• Retail Web Banners
• Contact Us – Designed to show different responses based on the needs of each type of enquirer.
• EDM – Food Service / I&J
• John West / VIS – Video DIrection