Simplot Simply Great Meals
Simply Great Meals. A website that houses 3000+ recipes that are prepared with Simplot’s products. The website features collections of recipes from John West, Edgell, Birds Eye and Leggo’s as well as 5 other brands, in addition to brand specific recipes the site also allows collections to be tailored to seasonal needs. It’s simple to create a Winter Collection or one that matches a retail campaign.
Research with Simplot’s Executive Chef about the needs, desires and workflow of the Culinary team. Overlay the existing web structure, and understand the systems that hold the data. Create a wireframe that integrates into the existing designs. Present the ‘solution’ back to the Executive Chef / Marketing Manager / Culinary team members.