Speaker at: CX Workshop: Survival of the Fittest, Education First. Lecturer in Creative Interaction covering Photoshop, Illustrator, InDesign, Flash & Director. Beta Tester for Adobe, Strava & Klout.

Sometimes the fastest way to work things out is with the simplest of tools. The basic pen/pencil and paper. Quickly sketch, rearrange, layout, move around and adjust.

Going well beyond a simple wireframe! The team from SapientNitro that was onsite with Sony developed a deep level of trust allowing our process to evolve. The page for this BRAVIA TV started as a simple wireframe, with basic modules, illustrations and headlines. As we moved forward I integrated the color guidance from my previous Strategy docs – allowing for the remote team in Japan to follow the stories as they developed into a web page. Finally, I added known logos, media options and module variations.

Using the flexibility of modules to tell product stories.

How modules and media behave on different devices matters – make a plan and test it.

Creating simple flows to explain how users arrive at our web pages.