Good design is innovative

The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. but innovative design always develops in tandem with innovative technology, and can never be an end in itself.

Dieter Rams: Ten Principles of Good Design

Intel Touch-Screen Games

concept • design • copy • animation direction

Using a new feature enables understanding 100x better than reading about it. So to have potential buyers try it (the newly introduced touch-screen on Intel Inside laptops), I proposed a series of games that would be perfect to try the product. Intel loved the idea. #beyondthebrief

Work: AdvertisingWork: Games

Adobe AIR App

concept • design • animation direction

While downloading an application i.e. Photoshop there could be a period of 10-30 mins where the user is waiting. To fill that time in an engaging manner I designed this sequence of questions that were presented in an engaging manner to led the user to a curated selection of videos. The process was quick and the majority of the time could be spent learning about the software being downloaded or about broader concepts of design and animation.

Work: Adobe

Sony. Product Extension. Photographer Profiles

UX • design • copy

Extending the product to the experience-of-use. Showcasing the people who use the product and highlighting the products results. Additional UX work was required around the navigation to enable this to launch people into different areas that were related.

Work: Sony

Telstra NBN

design • stakeholder engagement

As a proactive move, I proposed a re-design of the NBN (National Broadband Network) product page, after discussion with the product owners they agreed to make funding available for this project.

Work: Telstra

Seagate. Promo Tile

design • copy

Strong visual design to back up the impressive performance of the Seagate product.

National Fitness Campaign

UX • design • copy

A national and international program to bring free fitness to communities. Outdoor signage on the fitness court, including instructional illustrations and court markings to define zones. This was extended with a mobile app, website, t-shirts, social, and event support.

Work: NFC

Mercedes

design • photography • direction

An incredibly successful campaign resulting in sale of $23 million in 10 days. It was so successful the site and all advertising had to be taken down as the 400 cars were SOLD OUT.

Work: Mercedes

Microsoft

user flow • illustration

Telling a connected story – Vista + Live + Mobile enables a seamless and connected day. I worked on the stories and the illustrations.

Work: Microsoft

Nokia

concept • copy •  design

It started as 1 week to come up with a concept to explain the simplicity of a Nokia vs the competition. That idea then needed selling, so I presented to Nokia in the South Bay (SF). The idea then needed to be shown as print ads, this led to outdoor posters, which lead to in-store materials, and then online banners. That 1 week turned into 9 months to design all the artwork, prove we could answer all the challenges and create both a style guide and a rollout guide for the materials.

Work: AdvertisingWork: Nokia