Creative Solutions to Drive Engagement

 

I spearheaded advertising campaigns, electronics interfaces, touchscreen kiosks, print media, and created 3D animations for TVC.

Simplot Triathlon Team Kit

Leadership • Design • Production


I jumped at the chance to create a custom kit for the Simplot entry into the corporate games. Showing the portfolio of brands and the company brand together was a key goal to educate the range of products available from Simplot.

Simplot Great Meals Website

Design • Negotiation • User Experience


I designed a new website to leverage over 3000 recipes that used Simplot products as a key ingredient. The design needed to balance a sense of friendliness with core information at a glance. The complexity of the product was the systems and departments that were required to be involved and integrated with. Simple access to functional content – the Culinary Team provides unique insight into the recipes. Custom collections are created around either a brand or an occasion. 

Simplot – Birdseye Website

Design • Negotiation • UX


Product Campaign website to leverage the sponsorship of a cooking TV show. The winner’s dishes were featured, together with them being interviewed and presenting the best way to use the product. Connected to Simply Great Meals, a non-branded but (Simplot) product-driven destination online.

Sony Global Website

User Experience (UX) • Direction • Special Projects


Working with Sony for 18 months to launch the new website involved close team collaboration. I oversaw 180 wireframes created by myself and the team at Sony. My skills of strong leadership, understanding of multi-lingual websites, understanding the requirements for right-to-left reading languages, and responsive design were used with the range of requirements in developing a completely new system of modules to support the new website.

Sony Global Website

User Experience (UX) • Direction • Special Projects


Working with Sony for 18 months to launch the new website involved close team collaboration. I oversaw 180 wireframes created by myself and the team at Sony. My skills of strong leadership, understanding of multi-lingual websites, understanding the requirements for right-to-left reading languages, and responsive design were used with the range of requirements in developing a completely new system of modules to support the new website.

Mercedes Advertising + Web

Creative Direction • Design • Art Direction


$23 Million in sales in 10 days. I was acting creative director over the end-of-year period when we were pushing to launch a campaign for Mercedes. I conceived ideas for online ads and designed a website. Both rapidly were created by the studio staff and we fine-tuned it and launched them with rapid success. The entire 400 cars were sold quickly.

Intel Product Launch Games

Concepts • Design • Direction


Ideas for a product launch? I suggested we create games that are engaging and leverage existing gameplay styles. This was approved and I designed 2 games and then worked with the developers to bring them to life. We tested and refined it and then pushed it to launch. A fun and successful campaign.

Next Simplicity – Philips Design

Future • Consumer Electronics • Invention


Every 10 years Philips Electronics conducts a project to look to the future of consumer electronics. In 2004, together with 29 other designers, we spent 1 week in Amsterdam then 5 weeks in Eindhoven. We were exposed to extensive R&D creations that we might utilize in future products. Our teams worked closely together to concept, design and present our POV on future electronics.

Philips Electronics

Concepts • Design


Design for remote controls involves many moving parts and some very fixed parts. From the limited ROM space on chips to allow graphics to be stored to the number and size of physical buttons and LED segments – I would create an interface that balanced many factors. The need to calculate how it will be used and held required investigation into weight and balance – where is the midpoint? Then the finger-reach, so the most commonly used buttons can be located in the optimal position enabling easy to use.  I travelled to Enidhoven (HQ), Hong Kong and Taiwan for projects. I worked on collaborations for Microsoft, Denon, and Acer.