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After the marketing team purchased a single image from a Tribe campaign, they approached me to ask how we could use it for social media. My answer – let’s show ‘range’, use the image as the starting point and then layer it up adding more depth to the product story. 

With a new product launch approaching, we gathered the team to talk through the role of social media. I proposed we do stop motion to highlight the product flavors, then pair this with the new can size as the ending frame. To make sure we related to the brand we included a ‘fisherman’ with John West’s iconic yellow overalls. 
I created storyboards, then helped to source what was required for the photoshoot, directed the photographer and food stylist, and animated the photos together, added music. 

SIMPLY GREAT MEALS

A website that houses 3000+ recipes that are prepared with Simplot’s products. The website features collections of recipes from John West, Edgell, Birds Eye and Leggo’s as well as 5 other brands, in addition to brand specific recipes the site also allows collections to be tailored to seasonal needs. It’s simple to create a Winter Collection or one that matches a retail campaign. 

SOCIAL MEDIA

Telling a story in 6 seconds. Creating an appetite for food, with brand placement and iconic branding elements.

Pitching the concept, drawing the storyboards, to directing the photoshoots, culinary team and models, to animating the videos.

WEBSITE

Supporting marketing campaigns across digital touchpoints.

BRAND

Corporate triathlon kit design – leveraging Simplot’s well known retail brands to improve knowledge and understand of the company.

E-COMMERCE INTERGRATION

Connecting the digital dots between the manufacturer and retail supermarkets.

Integrations with retail partners enable conversations around the planning of product stocking in supermarkets.

RECIPE WEBSITE

Simple access to functional content – 3000+ recipes created with Simplot’s products.

The Culinary Team provides unique insight into the recipes. Custom collections are created around either a brand or an occasion. 

RECIPE WEBSITE

Simple access to functional content – 3000+ recipes created with Simplot’s products.

The Culinary Team provides unique insight into the recipes. Custom collections are created around either a brand or an occasion.