z_Advertising
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
David Ogilvy. The father of modern advertising

Intel Social Quiz
concept • design • illustration • direction
Fun is great for social engagement, this ‘find-your-style’ quiz was full of fun animations that led users to their Ultrabook Style. This was seeded with bloggers to broaden the reach of this message.

AcuityBrands. Print
Our client suddenly realized they had bookings in magazines and didn’t have an ad ready. With a 2-day turn around I created 2 versions for use to promote their stand at LIGHTFAIR International.

Mercedes C-Class
An incredible campaign that resulted in $23 million in sales within 10 days. So successful that the site and all advertising had to be taken down due to all stock of the $60k cars being sold.

Microsoft
Telling a connected story – Vista + Live + Mobile enables a seamless and connected day. I worked on the stories and the illustrations.

Mercedes. Takeover
Showcasing the fluid driving potential of the C-Class. Takeover banner for major news websites.

Velocity. Virgin
Banner advertising. Fast ideas that grab attention.