16 years of broad cross-media experience. Designing and directing creative experiences at BBDO, Interbrand, Razorfish, SapientNitro, Scient and Philips Electronics.
Experience in Australia, London, Singapore, and the USA.
Project work travel to Taiwan, The Netherlands, Indonesia and Hong Kong.
The Goal: Effective POS marketing materials to launch the touchscreen Ultrabook range. My Solution: Get people to actually use the feature - the touch screen. How?: I pitched 2 game ideas, each requiring the user to touch the screen to play. The games were simple and familiar so there was no barrier to engagement.
