Senior Creative Leader, Melbourne, Australia

About
Creative Direction is nothing without User Experience. Everyday we have thousands of interface, communication and product experiences - we take joy in the good; they make us smile and our day is better as a result.

About

I have a deep desire to create better experiences that enable human potential. Combining the excitement of advertising, the insights of experience design, a strong creative vision powered with enabling technologies - "Let's make the experience better".

18 years of experience - both agency and client side - with BBDO, Interbrand, Razorfish, SapientNitro, Scient, Sony and Philips Electronics. A global creative perspective for business in Australia, London, Singapore and San Francisco.




2013 – Present, San Francisco, USA

Creative Director, Experience Design / SapientNitro

Sony website - launched in 60 countries and 29 languages. My role is to augment the creative leadership of Sony. I sit on-site with the Sony team and am involved in product strategy, responsive web wireframes, interface prototype animations, content photography, video & animation.




2011 – 2013, San Francisco, USA

Creative Director / Whisky McEvoy

Working for both direct clients and agencies. The range of work included an iPhone app, outdoor signage, touch-screen games, websites and logos.

Adobe (Eldeman) - Social Campaigns
Intel (Organic) - Touch Screen Games
NFC - iOS app + outdoor signage




2010 - 2011, San Francisco, USA

Creative Director, Digital / SALT Branding

Branding focused projects ranging from designing a series of fabric books to showcase the uses of carpet squares for large spaces like airports to product room showcases to enable potential clients walk through the range of product; see their uses and understand the history of the innovation. Acuity Brands; print advertising. Milliken; carpet book collection, product showcase, web design. Pearson; video direction.




2010, San Francisco, USA

Senior Art Director (Contract) / G2

Ideas and more ideas - a great agency to work with. I created lots of email creative campaigns for Adobe and then concepted an AIR app that would appear as you downloaded an Adobe app, that window of 20+ minutes where the software downloads was an opportunity to engage the user in learning more about how to create using Adobe products.

Adobe - AIR App Design + Email. Cunard - Printed Brochure. Electronic Arts - Web Design




2009 - 2010, San Francisco, USA

Senior Art Director (Contract) / Luxus

Nokia - Advertising print, outdoor, digital, POS materials, website design




2008, San Francisco, USA

V.P. Group Creative Director / Carat (Isobar)

Working closely with the account and management teams to ensure P&L is in line with aims. Leading a team of 16 full time creatives with 9 contract creatives in the studio - my role was to focus on clients - colobrating with them to achieve their goals while ensuring that we are always improving the product we can produce.

Adidas - Basketball Website. Seagate - Website. Seagate - TVC + Website




2007 - 2008, San Francisco, USA

Associate Creative Director / Razorfish

Leading teams to craft great ideas for clients from Intel to Microsoft to Shuftterfly. We created advertising and interactive projects for our clients - the process used the traditional model of Art Directors and Copy Writers paired together and I provided creative direction.

Del Webb - Advertising. Nortel - Web Videos. Shutterfly - Advertising




2006 - 2007, Melbourne, Australia

Senior Art Director (Contract) / Clemenger BBDO

Working with a great team to produce some effective and fun advertising. The value of an idea was king here - and I loved that the clarity of focus that comes from an idea that is pure. Our work included advertising, games and websites.

Clients:
Advance (Dog Food), Carlton Draught Beverages, Dine (Cat Food), HBA Health Insurance, MARS, Mercedes, National Australia Bank, RACV Insurance, Renault




2006, Melbourne, Australia

Senior Art Director / Cummins & Partners

Holden - Advertising. Virgin Atlantic - Winning Pitch. Virgin Blue - Advertising




2004 - 2006, Singapore

Art Director - Interaction Design / Philips Design

As part of the internal design agency for Philips Electronics - I was involved in a wide rang of products from TV to DVD to remote controls. Additionaly we consulted for other companies; most notably Acer, I went to Taiwan to realign their interfaces across the product range.

Acer - Multi-platform interface alignment. Microsoft - Remote control interface. Philips - interface design for TV/DVD/RC




2001 - 2004, Singapore

Creative Director / Bluewave

For 3 years I lead the creative and front end team. We delivered a range of digital work including websites, cd-rom, logo, presentations for leading clients.

Clients included:
ABN Amro, Biotherm, Citibank (APAC), Credit Suisse, Levi’s (Australia & New Zealand), L’Oreal, Maybeline.




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