Creative Director / Art Director / Designer
With 18yrs global experience crafting creative and ux solutions designed to improve business. As a leader and an individual contributor I play a key role in ensuring the products are kicking goals across creative direction, design, animation, ux and copy.
San Francisco – As a Creative Director / Art Director I have been involved in many campaigns for Fortune 100 brands. From touch-screen games, to responsive websites, to mobile apps to campaigns that span the range from print, outdoor, online and in-store.
Melbourne – Clemenger BBDO and Cummins & Partners, both great advertising powerhouses – I learnt the power of the big idea, the importance of clarity in communication and the importance of work being filled with passion.
Singapore – Scient, a dotcom, in the early 2000’s, I worked with a team of 100 people as we developed a leading-edge banking aggregation project for Singapore’s largest bank. I lead a small team for 3 years with Bluewave delivering projects for Levi’s, Credit Suisse, Citibank and Maybeline. Before moving to Philips Design (the internal agency for Philips Electronics) where I created remote control interfaces, TV On-Screen-Display interfaces and interfaces for radios, dvd players etc.
London – I worked as a freelance designer, with most of my time spent with Interbrand. Creating websites and strategy presentations.
Identifying the target and creating the plan to ensure maximum impact when hitting that target.
Defining the target, and directing the team to achieve outstanding outcomes. It doesn’t happen without passion and focus.
Brainstorms, workshops, wireframes – I’m at home creating product direction and ensuring it makes sense.