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Overview


It's all about the ideas.
I love what a great idea can be.




Directing creatives to realize the power of great ideas and leading the turning of ideas into campaigns that drive change in the branding, use, perception and bottom line of businesses.

Passion for great creative is key to delivering ideas that will drive business and customers. Listening to the needs of business and finding creative solutions is fundamental to commercial creative.


Extensive experience in Advertising & Interactive Agencies in Europe, USA, Asia & Australia.

Experience areas: Automotive, Consumer Electronics, Consumer Products, Cosmetics, Financial Services, Health Care, Retail.
Recent projects

Campaign Concept for major telephone brand including print, outdoor, online and POS
Logo design for recruitment firm
Redesign of Sports Supplement website
Interaction for leading online travel site






Client Experience


Automotive
Holden
Nissan
Mercedes
Renault

Communications & Electronics
LG
Nokia
Philips

Cosmetics
Biotherm
Maybelline
L'Oreal
SK-II

Entertainment
CBS
Carlton Draught
Gamespot
Shutterfly
TV.com

Fashion
Adidas
Levi's

Financial
ABN Amro
Citibank
Credit Suisse
Development Bank of Singpapore (DBS)
National Australia Bank (NAB)
Standard Chartered


Housing
Del Webb
Kirra Surf Apartments

Medical
Ansell Condoms
Ansell Medical
Delta Dental
HBA (Health Insurance)
QBE Insurance

Travel
RACV Car Insurance
Sun Shine Coast
Virgin Atlantic
Virgin Blue