Storytelling that comes to life in the hands of consumers.
Directing the conversation, the experience, the message, the medium and the meaning.

A global creative business perspective gained from living in London, Singapore, San Francisco and Australia. 18 years of experience - agency and client side - Clemenger BBDO, Interbrand, Razorfish, SapientNitro, Scient, Sony and Philips Electronics.

Download Resume

2013 – December 2014, San Francisco, USA

Creative Director, Experience Design / SapientNitro

Sony website - launched in 60 countries and 29 languages. My role is to augment the creative leadership of Sony. I sit on-site with the Sony team and am involved in product strategy, responsive web wireframes, interface prototype animations, content photography, video & animation.

Brian Beaver - Vice President, Executive Creative Director at Sony Corporation of America
My team had the good fortune to enlist Ross’ help on the Sony Global Web transformation project—where he proved himself quickly as a trusted collaborator, skilled creative and capable team leader. His experience and flexibility allowed him to fluidly move between strategic thinking and tactical ‘get-it-done’ moments, while always finding opportunities to raise the bar, or propose new thinking and ideas. He dealt well with ambiguity, always keeping a cool head and steady focus on achieving goals. I’d happily ask Ross to be a part of my team again.
December 15, 2014, Brian managed Ross indirectly at SapientNitro

Andrew J Fitzpatrick - Associate Creative Director at Sony Corporation of America
Ross is a creative powerhouse. I was lucky enough to work with Ross for the past few years at Sony’s Global Web Office where as an agency creative, Ross partnered with our group to become an integral member of our team. Ross delivered creativity, experience, and leadership to our in-house and contract interaction design team. I valued Ross’ ability to seamlessly transition from directing and guiding others, to rolling up his sleeves to deliver hands-on solutions, and then at the next moment confidently presenting work to our Executive Creative Director and/or business teams. Ross is a stellar creative with talent, poise, and an ingrained ability to lead creatives.
December 15, 2014, Andrew J managed Ross at SapientNitro

Nate Davis - Editorial Manager at Sony Corporation of America
I would heartily recommend Ross for many reasons: first, he understands the most important thing about advertising and user experience, which is clearly conveying benefits to the audience. Joining our Sony team, he combined his extensive background in digital with a quick grasp of our responsive design system to continually help us improve the quality of our pages (the 8500 TV is a fine example).

In addition to his leadership and perspective, he's also a thoughtful and well-spoken presenter, and has the software chops to execute work as well as strategize it (as he did with the animation for our one-touch remote). I enjoyed each of the many projects we worked on together, and look forward to seeing what he does next.

December 22, 2014, Nate was Ross's client

Lance Harlow - Creative Operations Director at Sony Corporation of America
Ross worked on the majority of projects that ran through the Production team. I was extremely impressed with the professionalism and calm confidence Ross exhibited in a fast paced, high-stress environment. Ross is detailed, always ready to roll up his sleeves and help out wherever he can add value. Creatively Ross brought great ideas to the table but also a practical view that made working with him an absolute pleasure. My team of producers thoroughly enjoyed working with Ross and always praised his ability to interact in a friendly, collaborative way. A genuinely great guy.
December 10, 2014, Lance managed Ross indirectly at SapientNitro

2011 – 2013, San Francisco, USA

Creative Director / Whisky McEvoy

Working for both direct clients and agencies. The range of work included an iPhone app, outdoor signage, touch-screen games, websites and logos.

Adobe (Eldeman) - Social Campaigns
Intel (Organic) - Touch Screen Games
NFC - iOS app + outdoor signage

2010 - 2011, San Francisco, USA

Creative Director, Digital / SALT Branding

Branding focused projects ranging from designing a series of fabric books to showcase the uses of carpet squares for large spaces like airports to product room showcases to enable potential clients walk through the range of product; see their uses and understand the history of the innovation. Acuity Brands; print advertising. Milliken; carpet book collection, product showcase, web design. Pearson; video direction.

2010, San Francisco, USA

Senior Art Director (Contract) / G2

Ideas and more ideas - a great agency to work with. I created lots of email creative campaigns for Adobe and then concepted an AIR app that would appear as you downloaded an Adobe app, that window of 20+ minutes where the software downloads was an opportunity to engage the user in learning more about how to create using Adobe products.

Adobe - AIR App Design + Email. Cunard - Printed Brochure. Electronic Arts - Web Design

2009 - 2010, San Francisco, USA

Senior Art Director (Contract) / Luxus

Nokia - Advertising print, outdoor, digital, POS materials, website design

2008, San Francisco, USA

V.P. Group Creative Director / Carat (Isobar)

Working closely with the account and management teams to ensure P&L is in line with aims. Leading a team of 16 full time creatives with 9 contract creatives in the studio - my role was to focus on clients - collaborating with them to achieve their goals while ensuring that we are always improving the product we can produce.

Adidas - Basketball Website. Seagate - Website. Seagate - TVC + Website

2007 - 2008, San Francisco, USA

Associate Creative Director / Razorfish

Leading teams to craft great ideas for clients from Intel to Microsoft to Shuftterfly. We created advertising and interactive projects for our clients - the process used the traditional model of Art Directors and Copy Writers paired together and I provided creative direction.

Del Webb - Advertising. Nortel - Web Videos. Shutterfly - Advertising

2006 - 2007, Melbourne, Australia

Senior Art Director (Contract) / Clemenger BBDO

Working with a great team to produce some effective and fun advertising. The value of an idea was king here - and I loved that the clarity of focus that comes from an idea that is pure. Our work included advertising, games and websites.

Advance (Dog Food), Carlton Draught Beverages, Dine (Cat Food), HBA Health Insurance, MARS, Mercedes, National Australia Bank, RACV Insurance, Renault

2006, Melbourne, Australia

Senior Art Director / Cummins & Partners

Holden - Advertising. Virgin Atlantic - Winning Pitch. Virgin Blue - Advertising

2004 - 2006, Singapore

Art Director - Interaction Design / Philips Design

As part of the internal design agency for Philips Electronics - I was involved in a wide rang of products from TV to DVD to remote controls. Additionaly we consulted for other companies; most notably Acer, I went to Taiwan to realign their interfaces across the product range.

Acer - Multi-platform interface alignment. Microsoft - Remote control interface. Philips - interface design for TV/DVD/RC

2001 - 2004, Singapore

Creative Director / Bluewave

For 3 years I lead the creative and front end team. We delivered a range of digital work including websites, cd-rom, logo, presentations for leading clients.

Clients included:
ABN Amro, Biotherm, Citibank (APAC), Credit Suisse, Levi’s (Australia & New Zealand), L’Oreal, Maybeline.