Mercedes + Clemenger BBDO

A flash website, I took it over when it was 3 sketches. I moved to forward by designing some key screens. Then after a few meetings, we moved forward and I designed the whole site. We had access to a car so I shoot a range of detail images for the site. With an in-house developer, I worked closely to ensure the brand came through in every movement and interaction. Details are important, so the transition from the TVC to the sites audio elements had to be smooth and blend.