Simplot New Brands


Introducing a new product is filled with excitement. To ensure you understand the market needs, motivations, price position, retail partner acceptance, product quality, brand positioning – you need teamwork. 

Brand Creation

Balancing risk with potential is key to bringing a new brand to market.

Plant-based protein products are growing and this offers exciting potential for Simplot. As research for this project, we visited a range of restaurants to sample products, then returning to the Simplot kitchens to try samples. 


Sharing new product ideas

I led the naming program for a new product – salad bowls for a leaning frozen meal brand. As part of this process I created this animation to help explain how I could see a series of illustrations around the packaging that told a story of the birth of the product and the contents.

Swapping vegi’s for carbs

Plant-based protein packaging