Digital Design & Experience Lead

iPad app – Design, UX, Video Direction.
Retail websites (Birdseye, Edgell, Leggo’s, John West, Raguletto, Chicken Tonight)
Social Campaign Storyboards / Animation / Direction
John West sponsorship – Video production.
Buy Online retail project for Leggo’s & Lean Cuisine
Photography for Food Brochures
Retail Partner Projects

Simplot Australia

Digital Design & Experience Lead

iPad app – Design, UX, Video Direction.
Retail websites (Birdseye, Edgell, Leggo’s, John West, Raguletto, Chicken Tonight)
Social Campaign Storyboards / Animation / Direction
John West sponsorship – Video production.
Buy Online retail project for Leggo’s & Lean Cuisine
Photography for Food Brochures
Retail Partner Projects

August 2017 – Current

Melbourne, AU

Ross Stewart Design

Design Director

Producing Design and UX products for retail touchscreens, mobile and websites.

May 2016 – May 2017
Melbourne, AU

Precedent

Creative Experience Director

Creative & Experience lead for the Melbourne office. Instrumental in winning business – Victorian National Election Council, and delivering content strategy for the Austin Hospital / Olivia Newton-John Cancer Wellness Centre. Research Lead – Including workshops and interviews with cancer patients.

Feb – Apr 2016
Melbourne
Contract

User Experience Specialist

Telstra. May 2015 – Jan 2016. Melbourne, AU. Contract

UX project lead – e-commerce cart reconfiguration, internal marketing system GUI, wholesale bandwidth self-help, mobile access to wifi. Stakeholders, government regulators,  legal & privacy teams were day to day partners on projects.

SapientNitro

Creative Director, Experience Design

18-months working on-site at Sony. Leading the UX track for the Global Web Transformation Project. Producing product strategy documents for review by Tokyo, hundreds of wireframes, a wireframe system to enable all UX staff to produce wireframes that leveraged the same elements, and oversaw staff from SapientNitro and Sony. Additional projects included humanizing product naming, developing a strategy for product search results, creating photography and animation content.

May 2013 – Dec 2014
San Francisco

Organic

Senior Art Director

Concepts for Intel in-store product promotion – decided that as the products featured a touchscreen (new at the time) that a great way to communicate the uniqueness of a product with a touchscreen was to have people try it. I pitched putting games on the computers. Games that people already knew how to play so they could without fear give them a try. Intel loved the idea and from the first meeting said yes. I went on to design and direction the build of 2 games for use in-store.”

I was asked to return after the games were finished to work on a social project for Intel and devised a quiz – What type of Ultrabook are you. This was popular and was seeded with bloggers to grow the viral reach of the fun way to find out how your personality can guide you to the right Ultrabook for you.

San Francisco, USA
Contract

RG/A

Associate Creative Director

Concepts for the launch of Windows 8. Extensive exploration into the way of working with Windows 8 and how it was a radical departure from Windows 7. Core idea was to target the users of the Beta that were critical and work with them to show how they could go from confusion to power user rapidly – target platform YouTube.

San Francisco, USA
Contract

Various Agencies

Associate Creative Director / Art Director

San Francisco, USA

Edelman Digital – Concepts for Adobe and PayPal. Adobe – focused on the evolution of the creative and the redefinition of what a “modern creative“ looks like – no longer a single application specialist instead now a multi-application generalist. PayPal – the new way to shop and share, save time with the forward planning that apps with PayPal integrated can provide.

Luxus – Concept that turned into a print, outdoor, in-store and online campaign to explain how using a Nokia is (was) far simpler than the competitor products for email. Circa 2009″

G2 – Designs for EDM’s for Adobe, concepts for product activations. Print designs for Cunard brochure.

San Francisco, USA
Contract

Carat

V.P. Group Creative Director

Managing a full-time creative team of 16 – including CD, ACD, AD, CW, designers and front end developers. Responsible for turning around the Adidas Basketball client to recommit to the agency for the next year. Co-managing the P&L on the Adidas Golf account.

San Francisco, USA

Razorfish

Associate Creative Director

San Francisco, USA

Clemenger BBDO

Senior Art Director”

Ideas for digital advertising. Sketching ideas, pitching them, designing them and then directing the studio team to create them. Additionally I created the showreel for the agency that pulled together the work from the past year into a 2 1/2 minute reel.

Melbourne, AU

Cummins & Partners

Associate Creative Director, Digital

Ideas for the Virgin Atlantic winning pitch. Digital lead for Virgin Blue.

Melbourne, AU

Philips Design

Interaction Art Director

Next Simplicity – The once a decade future looking project that pulls 30 designs from around the world to the HQ. We worked on concepts, pitching twice a week to the Chief Design Officer & Chief Marketing Officer. Then we worked with model makers to create mock ups of the physical devices. This resulted in the development of one-off concepts that tour the world to select clients of Philips.

Interfaces for TV, audio and remote control products. On-screen-display interfaces for TV. Remote control interfaces for small screen (as feedback) to full-touch interfaces.

Singapore

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