Global Web Transformation Project

Sony re-designed and re-platformed their web presence globally. This involved strategy presentations to Tokyo, UX and design in San Francisco, CRM in Turkey and local market teams. As the UX lead, I oversaw over 100 wireframes, various A/B testings, module design, copy structure, images structure, search result structure, created video content and managed a small team.

Module Design

A module that uses a swipe effect to compare – the visual benefit is clear with both the vibrant image and color bar improving with the Sony

Video Editing

Homepage video, cut from a TVC and carefully compressed to ensure maximum image quality.


Deluxe Wireframe. This started as a simple wireframe and then evolved to include logos and content options. The color coding was done to link to the previous strategy documents that I created.

Animation Storyboards

Using video animations to explain functions and features


The headline that was described as ‘genius’ by the team in Tokyo. This opened the door to a copywriting strategy workshop with the local team in Japan.

Responsive Wireframes

Breakpoint details of the changing shape and function of the module