Ross is an interdisciplinary designer working across fields of user-centred design. His expertise lies in connecting the dots between human needs and business objectives to create positive, meaningful experiences between people and the services they use.
Corporate triathlon kit design – leveraging Simplot’s well known retail brands to improve knowledge and understand of the company.
Telling a story in 6 seconds. Creating an appetite for food, with brand placement and iconic branding elements.
Pitching the concept, drawing the storyboards, to directing the photoshoots, culinary team and models, to animating the videos.
Connecting the Strategy to the Wireframes through the use of color.
Supporting marketing campaigns across digital touchpoints.
Balancing risk with potential is key to bringing a new brand to market.
Plant-based protein products are growing and this offers exciting potential.
Highly functional mobile applications
Connecting the digital dots between the manufacturer and retail supermarkets.
Integrations with retail partners enable conversations around the planning of product stocking in supermarkets.